Since the dome’s closure, pundits and politicians have been lecturing us sternly. “This fiasco must end soon.” Their solutions vary: it should be demolished; it should be integrated into worthy urban regeneration; it should have “meaningful” exhibitions. But all agree on one point. The dome was a disaster because it had no brand.
Full article: http://www.theguardian.com/uk/2001/mar/13/dome.comment